/
1
2
3
4
5
6
7
·
·
·
·
·
·
·
Client: RJ Reynolds
Agency: Pigeon Brands
Tasked with designing a look for Vuse Ciro, a line of vapour e-cigs that would be launching in the United States, abstract designs were developed to showcase the surreal world of flavour contained within each cartridge. For each flavour, custom designs were imagined from initial sketches to digital mockups an alien-like world began to emerge and was further brought to life through short animation sequences.
Digital OOH boards displaying Ciro flavours; nectar, menthol, and original.
Direct Mail Mockup
Awareness banners - served up on selected lifestyle sites.
Educate banners - intended to provide further information to consumers who have shown interest
in vaping through their google searches.
Convert banners - targeting those who have clicked on awareness banners but did not perform an action (i.e. purchase).
