The Hockey Bag of Chips
Circle K relies on their ‘Drink Snack Score’ game to keep their online community engaged with the brand but engagement was average because the prizes were…well average. They needed a prize that would help boost engagement, make sense with the game and their brand but most importantly get Canadians excited about the game.
We developed the perfect prize…The Hockey Bag of Chips and shared the online video all over Circle K’s social pages.
The Hockey Bag of Chips Gift Tag
Featured in Strategy Online, LLB Online, 680 News, Boom 97.3 and more.
Copywriter: Suzie Teddi Charles
AD: Bryan Howarth
CD: Alexis Caron-Cote, Alexandre Beland