National advertising challenge

Degree deodorant lasts 48 hours, which is twice as long as the average deodorant. To promote Degree’s 48-hour motion sense technology, we’ll extend users' Instagram stories from 24 hours to 48 hours during the long weekends in summer—making the memories they share online last twice as long. 

We’ll extend this campaign beyond digital by sponsoring popular day long events and extending them to two days. Using branding to get the message out there that Degree gives you double the memories, double the fun, and double the sweat protection.