TICO (Travel Industry Council of Ontario) provides consumers with the valuable information, tools, and resources they need to ensure successful travel.
TICO needed to drive awareness regarding who they are and how they help consumers. In order to get this message across we intercepted our target right where all the planning begins – online.
We developed “fake travel ads” selling vacation deals that seemed too good to be true and creatively divided the static banners to appear as two separate banner ads. Our message acted as a warning and a reminder to always book with a TICO registered agency or website in order to get the vacation you’ve been dreaming about.
