Client: True North Seafood
Agency: Pigeon Brands
True North Seafood was launching their new ready to go seafood packs but needed help differentiating against the competition.
The challenge: how do you convey the notion of fresh in packaged seafood?
The answer: seafood that’s so fresh even animals from the wild are showing up to get it.
Using wild animals we helped tell True North Seafood's freshness story. Why? Because who knows fresh seafood better than them?
The Idea: Wildly Fresh
Wild Postings included in pitch deck.
