Billboards and out of home ads launch Strawberry Rouge the Scarlet Line
In store display cases featuring the strawberry are placed in Metro's throughout Ontario
As word of the $50 strawberry spread, people began to talk...
Online banner ads for Metro introduce Strawberry Rouge and invite the public to join Breakfast television for the unveiling of the Scarlet line taste
The truth of the $50 strawberry is revealed on Breakfast Television. There is nothing special about the berry but if nothing is done to help the bee crisis this could be the reality of produce costs in the near future. The microsite for Strawberry Rouge is announced on Breakfast Television.
When the truth of the $50 strawberry spread, people started to talk again...
