young Lions 2019 - Digital

We had 24 hours to dissect the brief, research the problem, come up with a solution and execute our idea for the digital category. Here’s what we came up with.

How do you get Canadians to take action against climate change when it is so often dismissed for causes deemed more urgent?
By getting them to see climate change as the national emergency it truly is. In a digital campaign, we’ll target Canadians where they spend the most time — on social media. Putting the power to make a difference in the palm of their hand.

Writer: Pajan Kazemi

young Lions 2018 - Digital

In Canada we often take education for granted given that anything we could possibly want to know is right at our finger tips. But what if simply asking Google, Siri, or watching a Youtube tutorial wasn’t possible? In a 60-hour digital campaign, #Educate60 puts Canadians into the shoes of over 60 million girls around the world who don’t have access to education by removing the digital educational tools so often taken for granted.